Marc Malkin

Lisa O'Connor/ZUMAPress.com, Michael Rieger/ZUMApress.com

Update: Just got word from Paris Hilton's rep, who tells me that the T-shirt venture isn't only for profit. He says, "It will have a charity aspect."

________

Forget Barack Obama. Push John McCain aside. Paris Hilton is firming up her run for the White House.

Right on the heels (stilletoed heels, of course) of the hotel heiress' megaviral spoof about declaring her candidacy, I'm told she's rushing to release "Paris for President" T-shirts.

"They'll probably be a women's T-shirt and one for men," a source tells me. "They're hurrying to get them out as soon as possible."

I'm told that the shirts are likely to be sold exclusively at—where else?—Kitson boutiques in L.A.

"If Paris wears one, they'll sell huge," my source predicts.